SoAlive Music Conference 2024: Unleashing the Power of Music and Networking

SAMC 2024 - SoAlive Music Conference 2024

SoAlive Music Conference (SAMC) returns for yet another edition to Sofia, Bulgaria, between October 2-4, 2024, with the mission of continuing to act as a bridge between the musical talents of the Balkans and those who govern the global music scene. Key venues right at the heart of the capital, Sofia Live Club, Mixtape5, City Stage, and the Azaryan Theatre Hall 2 of the National Palace of Culture will host exciting concerts, seminars, and panel discussions in an environment where experiences can be shared and new horizons explored.


SoAlive Music Conference 2023 can be considered a successful edition of a music conference and (showcase) festival happening in the Balkans, which featured the likes of Dr. Mathew Knowles, David Fricke (check out the summary of the interview with David Fricke from SAMC 2023,) and Will Page. SAMC 2024 aims to ensure that this trend continues, creating even more opportunities for networking with some of the most respected music labels and organizations across the world.

The First Confirmed Delegates at SAMC 2024

Among the first influential names confirmed to take part in this year’s conference are Irish musician, critic, and author Dr. Martin Clancy; Bulgarian author and Booker Prize-winner Georgi Gospodinov; Thomas Golubic-music supervisor, DJ, and record producer, four-time Emmy Award nominee and two-time Grammy Award nominee; Stefan Elenkov, founder and CEO of the leading promotion company Fest Team; Bulgarian EU Commissioner Iliana Ivanova; and awarded video game music composer Borislav Slavov. We recommend visiting the conference website for the complete list of delegates at SAMC 2024.

The Main Topics for SoAlive Music Conference 2024

Unlike this year’s event, the highlight will be on AI technology and the implications of AI development to the world of art and music. SAMC 2024 will offer a forum to discuss the current and unpredictable effects of these advances on the industry: What does AI do to the creative processes? What are some of the new opportunities and challenges that artists and industry professionals will face? How might technological advances affect both live festivals and concerts, and what other new technologies, holograms, and mechanisms may arise for these most important areas of the industry?

However, AI and technology are not the only topics that the delegates will discuss. The comprehensive program and the list of panels are visible on the SAMC website.

SoAlive Music Festival 2024

SoAlive has a logical part called the SoAlive Music Festival. This part of the event gives us the opportunity to experience live performances from over 30 bands coming from Bulgaria and the Balkans as part of the SoAlive Music Conference in Sofia from October 2 to October 4, 2024. The musicians will showcase their work live, not only to the audience but also to key figures from the music industry.

Names such as the legendary female folklore choir “The Mystery of Bulgarian Voices,” VICKTORIA (Victoria Georgieva), Ivo Dimchev, hug or handshake, Heptagram, Arika Adams, Kottarashky & The Preachers, Woomb, Pe4enkata, Freekind, Zanadu, Nasip Kısmet, Katerina Papadopoulou & Aegean Arc, La Fazani, Rouzi & Jovam, and many more-the three-day treat in store for music lovers with various groups and solo artists from different styles of the Balkan region.

All the concerts within “the series of concerts” will have free entrance and be open to everybody who would like to hear a unique selection of artists coming from Bulgaria, North Macedonia, Serbia, Croatia, Romania, Greece, Albania, and Turkey.

The entire program, including halls and schedule, is going to be announced on September 20 or later in the free mobile app and official website of the conference.

Call to The Music Professionals by SAMC’s Founder, Ruth Koleva

The founder of the SoAlive Music Conference, Bulgarian singer and music manager Ruth Koleva invites representatives of the Bulgarian music industry to participate in the discussion:

“We are at a crossroads where technology and creativity are intersecting more than ever before. The SoAlive Music Conference is the ideal platform to explore these changes, understand their implications, and help shape the future of our industry. I urge all local music professionals to attend, share their insights, and become part of this transformative journey.”

If you want to read more from Ruth about SoAlive 2023, we recommend reading the interview that our colleague Dejan Sokoloski did for the 2023 edition of the conference.

Opportunity for The Artists to Pitch Their Music

There is an opportunity on SAMC 2024 for the bands to introduce themselves and their work to music supervisors. The deadline for submitting a request is September 20th. You can find more details on SAMC official website.

Reminder to SoAlive 2023

The 2023 edition of the SoAlive Music Conference and Festival was an excellent experience for the audience. We can assure you by kindly asking you to view their official highlights of the SoAlive 2023 video. We made a SAMC 2023 Summary article if you are in the mood to read our opinion. Also, we recommend checking out the SAMC official website for more details. We recommend SoAlive YouTube channel, where you can find the panels from the past year.

Book the Calendar and Visit SAMC 2024

If the recommended content about SAMC 2023 has already teased you, secure a ticket for yourself, mark your calendar for SoAlive Music Conference 2024 (October 2-4, 2024), and travel to Sofia, Bulgaria.

Similar Music Conferences in The Balkans

Similar music conferences and showcase festivals in the Balkans are PIN Music Conference held in Skopje, North Macedonia, and Athens Music Week in Greece.

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