LINECHECK 2023 was held from 21/11 to 25/11. This was the ninth edition of this music showcase festival (LINECHECK music meeting and festival). The event venue, Base Milano, provided the picturesque setting for this occasion in the stunning city of Milan, Italy.
The event focused on the themes of peace, diversity, and inclusion, offering a unique perspective on advocating for peace. Throughout the conference, there was a pervasive message promoting the significance of diversity and its inherent strength. Linecheck 2023 notably emphasized the importance of inclusion, particularly advocating for unfairly marginalized groups, which was a recurring theme highlighted during the event’s opening session (Many Kisses – Opening Session).
Linecheck 2023: Logical Organization
In its early stages, Linecheck was conceived with two fundamental components. Over the years, Linecheck evolved, and the 2023 edition is organized into four primary program components.
? Meeting
? Showcase
? Festival
? Networking
Meeting
The meeting concentrates on exploring the evolving professions and dynamics within the music industry, fostering innovative ideas through constructive dialogues. It spans the entire day, commencing from morning coffee until the evening. This logical segment (Meeting) is structured around panel discussions, presentations, and interviews involving industry professionals.
Showcase
La Capsula at Linecheck 2023 hosts live performances by selected artists, offering a 360° auditory experience in MusicRooms, a part of Base Milano. This space functions as a recording studio and a cozy performance area with soundproof walls, a control room, a 60-seat auditorium, and an innovative 3D sound system, giving emerging talents exposure to music professionals and enthusiasts.
Festival
This logical segment is shaped by the line-up of established performers who showcased their live performances in front of the event’s auditorium.
Networking
An aspect of the event that encourages networking and fostering connections among individuals is a designated networking segment. This component is structured to facilitate meetings between peers in the music and creative industries during specific time slots. It aims to arrange one-on-one meetings with professionals including record companies, booking agents, promoters, and publishers.
Music-Tech Start-ups
During the festival, delegates from the incubator and acceleration programs of HEMI and Music Tech Europe Academy (MTE Academy) had dedicated spaces. Several start-ups affiliated with HEMI and MTE Academy utilized this platform to showcase their business ideas, focusing on the intersection of technology and the music industry.
In multiple panel discussions, the “Music Moves Europe” initiative tackled this topic.
Among those who presented their start-ups from the HEMI program at this event were:
? Scoremusic – An iPad application designed for reading and notating scores, intended for centralized management of music lists within musical groups such as orchestras, choirs, and ensembles.
? StarRider – An advanced and modern cloud application, which allows performers and their management team to easily create their riders.
? Jenius Jamtracker – An iOS app that helps jazz musicians practice improvisation by offering musical accompaniment from a jazz trio (drums, bass, and piano).
The designated area where the booths for music start-ups were located. / Location: Base Milano /Photographer: Vasil Buraliev
Linecheck 2023 Panel Discussions
The conference aspect of this event covered a broad and diverse range of relevant topics. Particularly noteworthy were the panel discussions exploring the influence of music in upholding the foundational values of the European Union and within European countries at large. The program featuring these panel discussions was notably rich and diverse. I’d like to highlight several key clusters of topics that, from my perspective, were prominent during this significant event’s conference section.
Music Moves Europe
Multiple panel discussions featuring the “Music Moves Europe” initiative addressed this topic. Discussions covered recent updates in the European music ecosystem and explored ways to support future talents in the industry.
Music and Technology
A segment of the panel discussions focused on the intersection of music and technology, particularly delving into modern information technology. AI emerged as an inevitable topic, discussed in contexts from creating music to exploring personalized marketing strategies.
Linecheck 2023 Music Program
The music program included about a hundred remarkable performers, divided into a festival and a showcase. Marta Salogni and Francesco Messina started the music program on 21/11/2023, followed by Mefisto Brass after the festival’s official opening. Throughout the festival days, exceptional artists took the stage, including standout performances by Ava Vegas and System Olympia.
The festival curated a five-hour music playlist by Linecheck 2023 artists, showcasing the curators’ discerning taste. This playlist is a great compilation of the editors’ musical choices, perfect for sharing and enjoying in a social setting with friends.
Networking with Music Industry Professionals at Linecheck 2023
The impressive turnout of music industry professionals at the event was undeniable. Attendees had the chance to engage with individuals spanning different realms of the music industry, ranging from emerging music professionals with their start-ups (MixFlow), to delegates from major production and publishing entities such as Sony Music Publishing.
Linecheck 2023 Conclusion
The ninth edition of Linecheck this year was an outstanding event, celebrating music, and diversity, and promoting messages of love and peace. These days were an exceptional opportunity for music enthusiasts to explore new insights and gain knowledge about the music industry. It was a hub for music professionals to gather, exchange experiences, and start new ventures. The event offered a fantastic platform for both emerging and established performers to present their art live.
