From October 19 to 21, the enchanting city of Sofia, Bulgaria, will host the SoAlive Music Conference (conference website). In its regional scope, this conference brings together a compelling blend of international thought leaders in the music industry and local musical luminaries. Attendees will be treated to a tapestry of engaging discussions, diverse viewpoints, and invaluable experiences, all set against exceptional live performances.
In this interview, we have the privilege of speaking with Ruth Koleva, the orchestrator of the SoAlive Music Conference. Our conversation will delve into the complex planning and execution of this event, offering insight into the exciting plans that will continue to shape the conference’s impact on the music landscape. Ruth Koleva’s expertise and vision make her an ideal guide to help us navigate the nuances of this promising musical gathering.
How do you assess the cultural life in Bulgaria and the region, and what is the position of cultural workers and musicians?
The cultural life in Bulgaria and the surrounding region is rich and diverse, reflecting our deep-rooted history and traditions. However, there’s a noticeable disparity between the recognition and support that established artists receive compared to emerging talents. Cultural workers and musicians often find themselves navigating a challenging environment, striving to break barriers and gain visibility.
Are there favorable conditions for the development of art, especially music?
There’s a blooming passion for art, especially music, and a deep reservoir of talent. However, the infrastructural and financial support doesn’t always match up. We need more platforms, resources, and educational opportunities for artists to truly thrive. We need new approaches on exchange and collaboration.
What is the importance of regional events that bring together music communities from different countries?
Regional events act as melting pots of culture and creativity. They not only provide artists a platform to showcase their talent but also facilitate exchange of ideas, collaborations, and bridge the gaps between different music communities.
We began brewing the idea of SoAlive 5 years ago. After much deliberation, research, and preparation, we felt that now was the right time to launch it. It’s a culmination of years of dedication and the vision to create a nexus where music meets passion, education, and opportunity.
What is the significance of the workshops as part of the event?
Workshops are at the heart of SoAlive. For instance, the workshop led by Jen Masset, Head of Indies, provides a unique opportunity for attendees to grasp hands-on tools specific to Spotify, which is invaluable.
Organizing a regional event, especially of this scale, poses logistical challenges, from coordinating with regional artists to ensuring a seamless flow. The consistent challenge, though, is bringing fresh and relevant experiences year after year.
The list of speakers and musicians is impressive. If we have time to listen to only one of them, who would you recommend?
Every speaker and musician has something unique to bring to the table. Yet, the keynotes by David Fricke and Mathew Knowles, considering their maiden presence in the Balkans, are certainly not to be missed.
What do you hope attendees will learn from the conference sessions?
My hope is for attendees to walk away with enriched knowledge, new collaborations in sight, and a reinvigorated passion for the music industry.
How do you select the bands or the musicians that will perform at the event?
Our lineup is curated strictly from Balkan artists. We are committed to showcasing the very best the region has to offer, bringing attention to the talents here.
Are there any specific performances or topics in the music section that you are particularly excited about?
While all our sessions are insightful, there’s a pronounced emphasis on the topic of Sync this year. We have industry stalwarts sharing their insights, which is especially significant for catalogs from the Balkans. I’d encourage our attendees to dive deep into this.
Since this is not the first SoAlive Music Conference, how many attendees do you expect this time?
As this is the first edition SoAlive conference, we are anticipating a gathering of 400+ attendees. The buzz is palpable, and the response so far has been encouraging.
Are there any opportunities planned for attendees to network with the speakers, musicians, and the workshop facilitators?
Networking is central to SoAlive. We’ve laid out mixers, breakout sessions, and casual meet-ups, ensuring attendees, speakers, and musicians can connect.
Are there any plans to expand or change the format of the event in the future?
Looking ahead, our vision is to expand the conference, with a keen focus on integrating technology and films in the next edition. The synergy between music, technology, and films is undeniable, and we aim to explore that nexus.
How do you imagine the growth and the evolution of the event over the next few years?
We envisage SoAlive evolving into the premier music conference in the Balkans, spotlighting regional talent and providing unmatched networking and learning opportunities.
What’s your message for the music professionals, enthusiasts, and music lovers from the Balkans?
To all music professionals, enthusiasts, and aficionados in the Balkans – believe in your art, continue learning, and let’s amplify the unique voice of the Balkans on the world stage. This is just the beginning. Join us on this exhilarating journey!
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